The Inspired Brand + Business Academy.

Activate. Transform. Thrive.

Have you been ignoring the little voice in your head that won’t stop whispering, “you can be so much more than this” because you don’t know where to start?

Do you dream of a job that makes you jump out of bed with excitement in the morning and dive under the covers feeling fulfilled every night?
Do you wish you didn’t have to choose between the things that fill your heart up and the work that pays the bills?
Do you feel like you have the power to transform people’s lives if you could just figure out how to share your expertise and talents and find the courage to do it?

I've got good news, and I've got Great news

Good news first: You don’t have to choose between your passions and your pay check! If you can channel your talents, interests, and expertise into a service people need and a brand they trust, you can turn the things you love into a business that will bring you income AND influence!

I know this because I’ve done it.

More About my story here

So what's the Great news? I’ve compiled all the lessons that got me to this moment in one place for new and aspiring entrepreneurs who desire to pour their talents, interests, and expertise into businesses and personal brands that have real positive impact on the world around them.

That includes you!

The life of purpose, influence, and freedom you imagined is within your reach. It’s time to listen to that voice and pursue your “something more.”

The Inspired Brand + Business Academy

A 8 week group coaching program + online course

Module 1: Think Like a Leader

Sharpening your Vision and Defining Your Mission

In this module, we’ll focus on the most important part of your business’ foundation—you!

  • Re-frame your mindset to get you thinking like the CEO of a flourishing business.

  • Clarify and crystallize your personal definition of success.

  • Determine your career purpose, mission, and message.

  • Outline the goals you’ll need to achieve to create the brand and  business you envision.

Module 2: Focus First

Cultivating Your Stand Out Brand and Designing Your Ideal Client

Entrepreneurship is about taking the initiative to fulfill a need for someone. This module will help you determine who your “someone” is and how you to design your brand to meet their most pressing needs. We’ll cover how to:

  • Craft a personal brand that allows your expertise to shine, captivates your ideal audience, and fosters lasting client relationships.

  • Identify the unique transformation that only you can provide and the people who need it most.

  • Get inside the mind of your ideal client so you can customize your communication and tailor your offerings to provide them with service they can’t resist.

  • Connect with the people you dream of working with for research, experience, testimonials, and, potentially, your first paid client.

  • Cultivate a destination brand that attracts your dream clients and invites amazing collaborations and opportunities.

Module 3: More Dollars, Less Hours

Creating Your Signature Offer

One of the biggest challenges for entrepreneurs is discovering models that allow them to turn a profit without having to sweat for every dime. The solution: a signature offer that earns income even while you sleep! Module 3 will give you the tips and tools to:

  • Clarify your expertise and determine how you can use it to transform your clients’ lives.

  • Create a signature offer that taps into your unique genius and talents to help your dream clients get the results they’ve been craving.

  • Identify the tools and techniques that will make creating and selling content simple and easy.

  • Design and develop an online program-based business to scale your impact and income.

Module 4: Magnetic Messaging

Developing a Content Plan and Showcasing Your Unique Value

While passion is at the core of your business, communicating the unique value that you offer will enable you to stand out in your field and captivate your market. We'll work together to:

  • Craft your unique Client Attraction Messaging Formula.

  • Strategically select your primary content pillars.

  • Create a three month stand out content plan that showcases your expertise.

  • Structure your personalized weekly content planning template to ensure you are getting visible and putting your plan into action.

Module 5: Stand Out in a Category of One

Cultivating Your Preeminence Factor and Influencer Presence

Having impact through your business is about more than having a great service or expert knowledge. You need to be able to deliver it in a way that makes people pay attention and keep coming back for more.

  • Recognize the power and value of presence and how it will affect your personal brand and career path.

  • Learn how to master your body language, networking skills, and your on-screen and in-person presence.

  • Overcome the fear of being seen and affirm your self worth through my proven neurolinguistic programming techniques so you can show up with confidence befitting of a CEO.

  • Discover your Signature Leadership Presence and craft your signature stories so your influence is uniquely and authentically yours.

Module 6: Consistent Clients

Implementing Six Figure Systems & Structures

Landing sales is the key to meeting the income goals you set. Making that happen is going to take a little strategy, and this module is designed to help you do it. You’ll learn how to:

  • Create an opt-in offer that your clients will love.

  • Grow your email list so you can speak directly to your tribe.

  • Set up a sales funnel, from landing page to email nurture sequence to call to action, to convert website browsers into loyal clients.

  • Craft an email welcome series that speaks your clients’ language, warms their hearts, and makes them feel connected to you and your brand.

Module 7: Claiming Your Expert Status

Mastering Sales and Embodying Leadership

To become the go-to pro in your niche, you’ll need to give people a reason to trust your expertise.

  • Lead others with certainty and confidence.

  • Crush overwhelm and up your influence (and your income!) by refining your expertise.

  • Nail Facebook posts and live videos with outlines that are proven to captivate your audience.

  • Master your sales calls to turn those hesitant inquiries into sign ups.

Module 8: Continuing Momentum

Moving Forward in Your New Position as the CEO of your Business and Your Life

The first 7 modules give you the strategies, tools and resources to get you and your brand on track for monumental growth and purposeful influence. We want to keep the fire lit. As we wrap up, we’ll cover:

  • Final questions and thoughts to make sure your vision and mission are anchored.

  • A solid action plan to make your next 90 days a season of growth and profit.

  • Strategies to bounce back from setbacks better than ever.

  • Morning rituals to set you up for daily success in your business.

  • Tips and tools to keep the momentum you’ve built from slipping.

Client Case Studies

I've helped hundreds of clients just like you change their personal and professional lives.

You can be the next success story.

Get Started

Andrea has a presence and awareness unlike anyone else I've met.

I know Andrea Laurie through the community of small business owners in Nova Scotia. I have had the opportunity to work with her and other ambitious business owners during small, private mastermind events where she has shared her insights and suggestions about my personal and business goals. If you are ready for the challenge of personal, career, and business development, Andrea is a wonderful sounding board and inspiring guide who will lead you to your best life. I do not hesitate in recommending her as a private coach and facilitator.

Catherine Crosbie
CEO, Proven Marketing for Professionals

One of the best things I do for my business is working with a (certified) business coach at least once a year.

Andrea Laurie is mine. Even though we're in completely different industries, our values and work ethics align and I've come to fully trust her advice and guidance - and her input is invaluable.
When you're flying solo in business you HAVE to let other people in. More minds = more success. You can't do it alone. Well, you can, but you won't get far.

Andrea keeps me focused, while still encouraging me to be me. She helps me lean into my strengths and keeps me from floating too far off track (where I end up often).

Lyndsay Doyle
Lyndsay Doyle Photography

She is supportive and encouraging which is exactly what I am looking for in a coach at this time in my life.

Meeting with Andrea has been very helpful for me in both a professional and personal way. She is a wonderful listener. This has allowed me to express myself in a way that helps me articulate my thoughts out loud and better understand what is pressing or relevant. She always seems to ask the appropriate amount and style of questions to learn more about what is on my mind without creating an overwhelming experience.

Stephanie Cooper

Step into your greatness

I won’t pretend that building a powerful personal brand and impactful business is easy. If it were, everyone would be doing it. It takes a special kind of person—a purpose-filled go-getter—to walk this path. The purposeful influencer academy’s mission is to help those people tap into their potential and harness their influence.

This program is for you if:

  • You’re tired of watching your life from the sidelines. You’re ready to take charge and build something that will make a difference.

  • You’ve got bright ideas, valuable knowledge, and a unique talent and you’re ready to use them to offer your dream clients life-changing experiences.

  • When the going gets tough, you dig deep and push through. You’ve got just the never-gonna-quit attitude and passion it takes to persevere through the challenges of entrepreneurship.

  • Your desire for influence is about more than dollar signs, likes, and a cool title. You’re ready to step into your purpose and become the most authentic and powerful version of yourself.

I want a purpose-driven life!